ChatGPT shopping: AI meets product search and smart buying

In April 2025, OpenAI launched ChatGPT shopping, a new set of features that integrate conversational product search directly into ChatGPT. The rollout brings intelligent recommendations, product comparison, and fast purchase links: all driven by AI. This innovation marks a major step toward GPT shopping assistant capabilities and positions ChatGPT as a key player in conversational commerce.

But how does this compare to tools like Lumigo AI shopping assistant, which focus exclusively on smart, unbiased product discovery? Let’s explore.

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Launch of ChatGPT shopping: what’s new

On April 28, 2025, OpenAI officially released ChatGPT shopping capabilities across its Free, Plus, and Pro plans. Even non-registered users can access a streamlined version through the web. The service focuses on sectors like:

• Fashion
• Beauty
• Home goods
• Electronics

Through collaboration with third-party retail partners and platforms, users can now search for products, view images, check prices, and receive tailored recommendations, all in a single chat.

These new tools bring a more natural way to shop, with less reliance on traditional browsing or keyword filters.

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Key features of the GPT shopping assistant

The GPT shopping assistant is not just a link aggregator. It understands complex prompts, compares multiple options, and highlights product features that matter most to the user.

What it can do:

• Respond to queries like “I need a waterproof backpack under $100”
• Show side-by-side comparisons with price, specs, and reviews
• Offer direct links to buy from trusted platforms
• Personalize suggestions based on chat history and preferences

The experience feels like talking to a well-informed friend who knows your taste, budget, and needs.

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A new shopping experience powered by conversation

Traditional e-commerce often forces users to scroll through endless pages and filters. ChatGPT shopping, instead, relies on a conversational interface where discovery happens through back-and-forth dialogue.

Users can refine searches with natural follow-ups:

• “What’s lighter?”
• “Any better reviews?”
• “Show me in black only”

This fluid interaction makes it easier to narrow down choices and increases the speed of decision-making—especially on mobile or voice-based interfaces.

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Lumigo AI shopping vs GPT shopping assistant

While ChatGPT shopping assistant excels in general AI capabilities, Lumigo AI shopping is built for precision, transparency, and e-commerce-first logic.

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ChatGPT shopping: impact on merchants and e-commerce platforms

As conversational AI search becomes mainstream, the way merchants reach customers is rapidly changing.

Key impacts:

• Loss of control over visual merchandising as users rely on AI summaries
• New visibility strategies focused on structured data and trust signals
• Increased importance of integration with AI platforms like ChatGPT or Lumigo

E-commerce brands must now ensure their product data is AI-readable, accurate, and ethically structured—otherwise, they risk being skipped entirely in the assistant’s logic.

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ChatGPT shopping: user feedback and early market reactions

Early reviews of ChatGPT shopping on Reddit and product forums are generally positive. Users appreciate the speed and ease of use, especially for tech and fashion.

However, concerns include:

• Limited source transparency
• Potential bias from sponsored results
• Missing product categories (e.g., local or niche items)

Some comparisons to Google Shopping AI Mode highlight the similarities in layout and functionality, while others note that Lumigo offers a more minimal, purpose-built approach without distractions or ads.

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The evolution of conversational commerce

The rollout of ChatGPT shopping assistant is just the beginning. AI-driven shopping is quickly evolving toward:

• Voice commerce powered by assistants like Alexa or Siri
• Integrated payments for one-tap or voice-confirmed checkouts
• Autonomous agents that complete the entire purchase process

Traditional SEO and funnel-based UX will likely lose relevance. Brands will compete based on data quality, user reviews, and AI compatibility.

Platforms like Lumigo AI shopping are preparing for this future by designing a leaner, neutral product discovery experience, ready to integrate with both AI chat and e-commerce systems.

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ChatGPT shopping: a short resume

ChatGPT shopping introduces a powerful new way to search and buy online. It simplifies decision-making, personalizes the process, and opens the door to a conversational commerce era. Yet for users seeking a dedicated, transparent, and ad-free shopping experience, Lumigo AI shopping assistant offers a focused alternative, built for real utility, not general AI use.

In a world where product discovery becomes increasingly automated, choosing the right shopping assistant will make all the difference.

What next? Try Lumigo for a wider and smarter products discovery: without the noise 😘